On the other hand, this is a great opportunity for us to review aspects of our business that rarely get primary focus. It reminds me of putting together a business plan. The actual plan isn't nearly as important as the thought and effort that went into creating it.
So, as we start the new year, I challenge you to look at some aspects of your business or life that you know need a little bit more of your focus. To borrow from the Strategic Coach (which is one of my favorite sources), you can start by asking yourself three questions.
- What do I want to do more of?
- What do I want to do less of?
- What do I want to start doing?
Be honest with yourself, and recognize that there's a difference between data-driven tactics, things that emotionally charge you, and the things you just know are true.
You have a clean slate and open field, realize you can fill it with anything. Choose wisely.