March Madness is upon us.

In case you missed it, sports is big business.

Here is a chart showing the broadcast fees paid to various sports leagues.

 

via Financial Times.

Is the bubble going to burst?  The trend of the past 20 years suggests that it won’t.

Broadcasters have been locking in their costs through long-term deals. That also makes it harder for tech companies — such as Netflix, Google or Apple — to buy into the market.