Work On Your Business - Not In It

Just finished a management team offsite planning session.

Sometimes it's good to work on the business, rather than in it.




One of my core beliefs is that you are either growing or dying.  Likewise, standing still is really falling behind.  That is true due to the practical realities of time, technology, and progress.

Experienced entrepreneurs understand that cash is like oxygen.  It doesn't matter how good the idea (or the business) seems, it has to exist to perform.

Performance is the key … and performing live, in real-time, with real customers, is different than thinking about (or planning) how you'd like to perform.

In a sense, live usage is like oxygen for ideas. You can never fully anticipate how the market (or a user) will react to something you’ve created — until it’s out there.

That means every moment you’re working on something (without it being in the public) it’s actually dying, deprived of the oxygen of the real world.

Of course, you can't release everything (because some things are potentially dangerous), but the game is won by moving forward.


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