We started using 37signals' web-based applications: Basecamp (for project management), Campfire (for work-group chat), and Backpack (for knowledge management). These are simple, focused tools designed to help you collaborate, get organized, and to get things done.
The software is terrific, and so is the philosophy behind it. 37signals got so much positive feedback from their blog … they parlayed it into a best-selling book.
Why Is the Book Relevant?
Rework is about the business, design, programming, and marketing philosophies of a developer that makes web-based software used by millions of people.
What's In It For Me?
It is easy to find value, fresh perspectives, and inspiration in this practical book. At less than 300 pages, it's a quick read too. Each chapter is only a page or two, so it's a great airplane or nightstand book.
Also, they proudly present ideas in bold strokes; clearly favoring provocative over wishy-washy. For example, 37signals proclaims it builds software products with the least number of features necessary. In other words, their products intentionally do less than their competition.
Here is a Partial List of the Essays in the Book.
I don't agree with some of what they preach. Yet, it is easy to get lots of value quickly from the book. Another way I know it is good, is that it is making its way around the office; and I often hear people referencing it and referring to it. All-in-all, it is worth reading.
Here is a video of Jason Fried on Big Think.