This video demonstrating the power of superconductivity has been remarkably popular for a science video. Why? Because it is super cool!
Even if you don't think science interests you, this Quantum Levitation video will spark your imagination.
Tel-Aviv University, who is responsible for the demonstration, has posted an explanation of the science that makes this possible.
View the Quicktime link to what is happening: Magnetic field expulsion.
Did you imagine new transportation systems, toys, or something else? Super cool!