I was watching some of our team chat about the new iPhone 5. They shared the link for the video and said things like "Wow, dude … I want one so bad!"
Here is a link to Apple's official iPhone 5 promotional video.
There is also a spoof of the video. It is very funny … worth watching
for a laugh and some perspective on how "big" the Apple brand promise
In many ways, the spoof made me want the phone even more.
As a side-note, wouldn't it be great to design a product that was spoof-worthy?
you think about what a spoof of your product or service would be,
perhaps the bit of "truth" in the humor points at the real competitive
advantage … or at least towards the roadmap that leads towards